Demir Podbicanin

Demir Podbicanin

CEO and Founder
Demir is the founder and CEO of 2ULTIMATE STUDIOS. He helped revolutionize sales over the past thirty years, and is a leading authority on Solution Selling® and helping companies transition from product to solution-led sales.

John has authored several bestselling books, including The New Solution Selling, The Solution-Centric Organization, and most recently, The Collaborative Sale. John is a prolific speaker, and has motivated thousands of professionals across the globe to rethink their sales and marketing approach.