The message comes before the effects
Visitors should quickly understand what you offer, who you help and how to get in touch. Your homepage should answer those questions before asking for more attention.
Mobile is part of the design
Buttons, navigation and forms should feel natural with a thumb. Good imagery, readable text and a sensible number of steps matter more than effects that slow the experience down.
Your website keeps evolving
Track which pages people read and where they leave. Align content with the questions your sales team receives, then improve key pages based on evidence.